The Top 10 Cities to Buy and Sell Property in Italy in 2025
As 2025 dawns, Italy’s real estate market will become a hotspot for domestic and international investors. A mix of historical charm, economic resilience, and evolving local infrastructure has catapulted many Italian cities to the top of the property investment charts. Whether you’re a buyer looking for the perfect summer retreat or a seller hoping to capitalize on market trends, these ten cities should be on your radar this year.
1. Milan
Milan, Italy’s financial capital, continues to be the leader in property investment opportunities. Demand for luxury apartments and commercial properties has kept the market buoyant. Major corporations are expanding their footprint in the city, making it a prime location for office space investments. Buyers are particularly drawn to Milan’s Porta Nuova district, which has become an upscale hub for businesses and luxury living.
Why Buy? Strong rental yields and a growing expat community make Milan a lucrative buy-to-let investment.
Why Sell? Prices have steadily increased over the past five years, presenting sellers with a good opportunity to realize profits.
2. Rome
The Eternal City never loses its allure. Rome’s blend of historical architecture and modern amenities attracts diverse buyers. Areas like Trastevere and the city center are highly sought after, with property values showing no signs of decline. The government’s continued investment in public transport and infrastructure will only bolster Rome’s real estate appeal.
Why Buy? A relatively stable market with a high potential for long-term appreciation.
Why Sell? The rising demand among international investors looking for second homes has increased prices, making it an opportune time to sell.
3. Florence
Florence, the jewel of Tuscany, remains a top destination for those seeking luxury properties. The city’s art, culture, and picturesque surroundings make it a prime location for vacation homes. Florence’s market is dominated by high-net-worth individuals, and properties in the historic center and scenic hillsides offer excellent returns on investment.
Why Buy? Limited supply in the historic center keeps demand and property values high.
Why Sell? High-net-worth buyers are willing to pay a premium for luxury residences, creating profitable selling opportunities.
4. Venice
Despite its vulnerability to flooding, Venice’s property market has seen a resurgence. Investors are keen to capitalize on the city’s unique offerings and reputation as a world-renowned tourist destination. Properties in less flood-prone areas, such as Cannaregio and Dorsoduro, have become particularly attractive.
Why Buy? Short-term rental potential is high, driven by tourism.
Why Sell? Rising international interest has increased property prices significantly over the past few years.
5. Naples
Naples is undergoing a renaissance driven by a renewed local government focus on urban renewal and security. Areas like Vomero and Chiaia have surged property values as new developments and amenities attract regional and international buyers.
Why Buy? Naples offers one of the highest rental yields in Italy.
Why Sell? With the market on an upward trend, it’s an ideal time for sellers to consider exiting.
6. Bologna
Bologna’s property market has steadily grown thanks to its thriving student population and strategic location between Florence, Milan, and Venice. The city’s focus on technology and innovation has also attracted new businesses, driving demand for commercial and residential properties.
Why Buy? Steady demand for rental properties due to the large student population.
Why Sell? The market is reaching maturity, making it a good time to sell high.
7. Turin
Once known mainly for its industrial sector, Turin is transforming into a hub for culture, innovation, and technology. Real estate prices here are still relatively affordable compared to other major cities but are on an upward trajectory.
Why Buy? A promising city with potential for property appreciation as urban regeneration projects gain momentum.
Why Sell? Prices are rising steadily, making it a good time for early investors to cash in.
8. Genoa
Genoa’s real estate market is often overlooked, but the port city offers excellent opportunities for savvy investors. The city’s waterfront developments and growing appeal as a tourism destination are boosting property values.
Why Buy? Still relatively affordable compared to other coastal cities in Italy.
Why Sell? Increasing demand for vacation properties makes it an opportune moment to sell.
9. Bari
Bari, the capital of the Puglia region, is gaining traction as a property investment destination. Its coastal location, a revitalized old town, and a strong local economy make it an attractive choice for buyers.
Why Buy? Lower entry prices with strong potential for appreciation as the region’s popularity grows.
Why Sell? Early investors can capitalize on the increasing property values as the city garners more attention.
10. Palermo
Palermo is Sicily’s largest city, offering a unique mix of culture, history, and modern living. While property prices here are still low, there’s strong growth potential as international buyers discover the city’s charm and accessibility.
Why Buy? Affordable property prices with high potential for long-term growth.
Why Sell? The market is just beginning to heat up, offering early sellers a chance to profit before prices stabilize.
Final Thoughts
Italy’s real estate market in 2025 is marked by a resurgence of interest in cities that combine historical charm with modern amenities. Buyers have ample opportunities to find properties with strong growth potential. Sellers have the opportunity to take advantage of rising prices and increasing demand. Whether you’re buying or selling, these ten cities offer a strategic foothold in Italy’s dynamic property landscape.
